PART OF THE TOMY FAMILY

Who We Are

Welcome to Mood Bears
At Mood Bears, we are passionate about creating comfort, connection, and care through our beautifully designed bears, each representing different emotions and moods to support mental well-being.

As part of the TOMY family, Mood Bears is more than a brand—it’s a movement to encourage emotional literacy and mental health awareness for children and adults alike.

Our mission is to provide everyone with a cuddly companion that helps express, understand, and manage their feelings in a fun and meaningful way.

(TOMY refers to TOMY EUROPE)

Our Story

The story of Mood Bears began with founder Joanna Proud, whose personal journey inspired her to create something truly special. After facing her own mental health challenges, Joanna envisioned Mood Bears as a way to bring hope, comfort, and a voice to emotions that often go unspoken.

Joanna’s heartfelt idea took the spotlight on BBC's Dragons' Den, where her passion and purpose captivated the nation and the Dragons. The overwhelming support she received reinforced the value of Mood Bears in promoting mental well-being.

Today, as part of the TOMY family, Mood Bears continues to grow, spreading its message of emotional care and understanding to homes, schools, and workplaces across the UK and beyond.

Our Values

• Emotional Well-Being: At Mood Bears, we believe in the power of acknowledging and expressing feelings. Each bear is designed to represent a specific emotion, helping individuals connect with their inner selves and others.
• Inclusion and Empathy: We are committed to fostering a world where mental health is understood, embraced, and supported by all.
• Quality and Care: Our bears are made with high-quality, soft materials, ensuring they are comforting, durable, and safe for all ages.
• Community and Connection: Mood Bears are not just toys—they are tools for creating conversations, bridging gaps, and building communities focused on mental health and well-being.

What We Offer

• Emotional Support Bears: Each Mood Bear represents an emotion, such as happiness, sadness, love, and more. They are perfect companions for children and adults alike.
• Educational Resources: We work with educators, mental health professionals, and organizations to provide resources that help people understand and manage emotions.
• For All Ages: Mood Bears are for everyone—whether you’re a child learning to navigate your feelings, a parent supporting emotional growth, or someone seeking a comforting companion.

Our Commitment to the Community

At Mood Bears, we strive to make a positive impact on mental health awareness and education. We partner with schools, foster carers, workplaces, and charities to promote conversations about feelings and emotional well-being.

Through donations, collaborations, and community initiatives, we aim to bring the joy and support of Mood Bears to as many people as possible, fostering a culture of care and understanding.

Join Us on Our Journey

Discover the magic of Mood Bears and the difference they can make in your life or the lives of those you care about. Whether you're looking for a thoughtful gift, a comforting companion, or a way to start conversations about mental health, Mood Bears are here for you.

Contact Us

If you have any questions or need assistance, our friendly team is here to help!

• Email: moodbears@tomy.com
• Social Media: Connect with us on Instagram or your favourite platform.

Thank you for choosing Mood Bears. Together, we can build a world where emotions are embraced, conversations are open, and everyone feels supported.