Backed by Dragons’ Den

Make space for every feeling

Mood Bears bring conversations about feelings into everyday school life. With eight colourful bears and practical education resources, your team has a gentle way to help children explore what they are feeling, at their own pace

A starting point children can hold

A child may arrive upset after drop-off, go quiet when friendships change, or feel nervous before something new. Another child may be bursting with pride. All of those moments deserve room for conversation.

Each Mood Bear represents a feeling and offers something tangible to notice, choose or hold. A child can begin with the bear, while a trusted adult listens and stays curious about what that feeling means to them. There is no pressure to give a perfect answer.

What is in the Education Pack?

The pack brings together the eight physical Mood Bears and downloadable planning and resources for education settings. The current pack information describes:

- Eight Mood Bears: Nervous, Love, Happy, Hope, Silly, Sad, Calm and Angry.

- Session plans and character-led stories for children from EYFS to Year 6.

- Printable activities and visual resources to support conversations about feelings.

The resources give staff a place to begin, while leaving room to respond to the children in front of them. Ask us for the current contents and options for your setting.

Use it in real school moments

Mood Bears can be part of a small-group session, a classroom check-in or a conversation in a quieter pastoral space. They can help open discussion after a friendship wobble, before a transition, during learning frustration, or while celebrating something that went well.

The aim is to make emotional language familiar across the day. The bears belong in ordinary and positive moments as well as difficult ones.

A thoughtful approach for different children

Some children have lots of words for their feelings. Others communicate through behaviour, silence, gesture or a different way of speaking. Mood Bears can give staff another gentle starting point, including when a child finds a direct question difficult.

The bear does not tell an adult what a child is experiencing. It opens space to ask, listen and avoid assuming. Schools can adapt how they introduce the bears to suit a child’s age, communication needs and setting.

Help your team use the bears with confidence

The resources are one part of the picture. Staff also need time to explore how to introduce the bears, use them without leading a child’s answer, and respond thoughtfully when a conversation becomes more sensitive.

Mood Bears training options range from an introductory staff session to more detailed whole-team planning. We can talk through an approach that fits your setting and helps adults work consistently. Training sits alongside, and does not replace, your school’s safeguarding procedures.

Questions schools often ask

Who is it for?

The resources cover EYFS to Year 6. Schools can use them as part of their existing emotional literacy, inclusion or pastoral work, adapting conversations to the children involved.

Do we have to use the bears only when a child is upset? 

No. Pride, anticipation, calm and excitement are all worth talking about. Everyday use helps children see feelings as something they can discuss at any time.

Is this therapy or a diagnostic tool? 

No. Mood Bears are an education resource for opening conversations about feelings. Staff should follow their usual safeguarding and support procedures whenever a concern arises.

Can we arrange staff training? 

Yes. Ask us about the available introduction and team training options when you enquire about the pack.

Hear about impact of Mood Bears in real classrooms today

Ready to introduce Mood Bears at your school?

Buy the Education Pack online, or complete our purchase order form if your school needs to be invoiced. 

If you’d like to talk through the pack or training first, get in touch. 

Interested in the Mood Bears franchise?

Explore the opportunity and what’s included